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February 28, 2024

International marketing

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Course Overview:
The International Marketing course provides a comprehensive understanding of the strategies
and challenges involved in marketing products and services globally. It covers key aspects such
as market entry strategies, cultural considerations, global branding, and the impact of
international regulations. Participants will gain insights into crafting effective marketing
campaigns tailored to diverse international markets.
Course Details:
The program explores the intricacies of international marketing, including market research in
global contexts, international market segmentation, product adaptation, and the development
of cross-cultural communication strategies. It addresses the use of digital platforms, trade
shows, and partnerships for global market expansion. Additionally, participants will learn about
legal and ethical considerations in international marketing.
Who Should Attend This Course:
This course is designed for marketing professionals, business development managers,
entrepreneurs, and individuals interested in expanding their organizations’ reach to
international markets. It is suitable for those seeking to enhance their skills in crafting and
implementing effective international marketing strategies.
What You Will Be Able to Do After Attending This Course:
After completing the International Marketing course, participants will be equipped with the
skills to navigate the complexities of global markets. They will gain proficiency in conducting
international market research, developing global marketing plans, and addressing cultural
nuances in promotional activities. Graduates of this program will be well-prepared to contribute
strategically to their organizations’ international expansion efforts and effectively market
products and services on a global scale.

What Will I Learn?

  • The program explores the intricacies of international marketing, including market research in
  • global contexts, international market segmentation, product adaptation, and the development
  • of cross-cultural communication strategies. It addresses the use of digital platforms, trade
  • shows, and partnerships for global market expansion. Additionally, participants will learn about
  • legal and ethical considerations in international marketing.

Course Content

About the instructor

4.06 (16 ratings)

22 Courses

1 students

Free
Free access this course
Durations:
Lectures: 0
Students: Max 0
Level: Intermediate
Language: English
Certificate: Yes

Audience

  • This course is designed for marketing professionals, business development managers,
  • entrepreneurs, and individuals interested in expanding their organizations' reach to
  • international markets. It is suitable for those seeking to enhance their skills in crafting and
  • implementing effective international marketing strategies.
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