Google Ads course

Program Overview:
The Google Ads course is designed to equip par5cipants with the knowledge and skills needed
to create, op5mize, and manage successful adver5sing campaigns on the Google Ads plaYorm.
The course covers various aspects, from understanding ad formats to u5lizing advanced
targe5ng techniques.
Program Details:
Module 1: Introduc5on to Google Ads
Overview of the Google Ads plaYorm, understanding its role in digital marke5ng, and naviga5ng
the user interface.
Module 2: Campaign Setup and Structure
Detailed guidance on se_ng up effec5ve ad campaigns, structuring ad groups, and selec5ng
appropriate keywords.
Module 3: Ad Formats and Crea5ve Best Prac5ces
Explora5on of different ad formats (text ads, display ads, video ads), along with crea5ve
strategies to maximize ad performance.
Module 4: Targe5ng and Audience Segmenta5on
In-depth analysis of targe5ng op5ons, including demographics, loca5on, interests, and
remarke5ng.
Module 5: Budge5ng and Bidding Strategies
Understanding budget alloca5on, bidding strategies, and op5mizing for maximum return on
investment (ROI).
Module 6: Performance Monitoring and Analy5cs
Using Google Analy5cs and Ads data to track campaign performance, interpret metrics, and
make data-driven adjustments.
Who Should A This course is ideal for digital marketers, business owners, adver5sing professionals, and anyone
looking to harness the power of Google Ads for effec5ve online adver5sing. It suits beginners
seeking a founda5onal understanding and experienced marketers aiming to refine their skills.
What You Will Be Able to Do ACer A Plan, create, and launch targeted Google Ads campaigns aligned with business objec5ves.
Op5mize ad campaigns for improved visibility, click-through rates, and conversion rates.
Understand and apply advanced targe5ng strategies to reach specific audience segments.
Effec5vely manage budget alloca5on and bidding strategies for cost-effec5ve campaigns.
Use analy5cs tools to measure and analyze campaign performance, making informed decisions
for con5nuous improvement.
A7er comple5ng this course, par5cipants will be well-equipped to leverage Google Ads as a
powerful tool in their digital marke5ng arsenal, driving meaningful results for businesses or
clients.